Broadsail is a B2B Marketing Automation and CRM Consultancy

You have a data lake, a list vendor, databases, user accounts, probably a CRM or two and a million forms. Plus it’s not unusual for country or regional units to have their own Marketing and Sales technology stack.

But that makes its incredibly hard to access a single customer view, and briefing IT to help build segments or reporting takes ages. You might not even be sure what the single source of truth is anymore.

But technology is moving on rapidly and we’re now able to merge in and select the most relevant marketing data sources. Allow your teams to drag and drop segments and know they’re building from the most up to date sources and wont be accidently mailing to the wrong audiences.

Talk to us about your Marketing Automation Platform’s native CRM connectivity or options for using a CDP (Customer Data Platform) or Cloud Integration Services.

Oracle Eloqua, Salesforce Marketing Cloud (SFMC), Salesforce Account Engagement (formerly Pardot), Adobe Campaign and Hubspot are all popular marketing automation platforms for B2B customers.

But how can you cut through the rhetoric and buzzwords to make the right decision first time when selecting a MAP?

Broadsail has deep strategic and technical experience of all of them. We will work with you to understand your unique business requirements to build a scorecard and overall final recommendation on the platform.

When reviewing the platforms we will focus on features, ease of use, integration with your existing and planned stack, scalability, cost, contract and terms, available support and training, and innovation and the platform roadmap.

Marketing attribution is challenging due to the intricate nature of modern consumer journeys, which span multiple channels and devices, involve prolonged decision-making cycles, and integrate both online and offline interactions.

The complexity is compounded by varied attribution models, data fragmentation, privacy concerns, and the evolving marketing landscape, making it difficult to accurately attribute conversions to specific marketing touchpoints amidst a dynamic and interconnected ecosystem.

Fortunately, Broadsail has experience advising on what is possible with your current systems and processes, and building-out effective attribution reporting within CRM, MAP or as a dedicated reporting layer connecting all parts of the funnel.